What is Systeme IO used for ? What are the features ?
In this article, we will see what is Systeme.io and discover how it can help you. To do so, we are going to see in detail the different options and functionalities of Systeme.io available when you connect to the dashboard of the SAAS (Software as a Service) software.
Before we begin, I will give you a little reminder about the function of Systeme.io. It is an online software that allows you to manage your marketing for the sale of your physical and digital products or services.
To do this, you can build what is called a sales funnel. It is a series of pages that a visitor prints to guide him from a cold prospect to a warm prospect. To take him from a simple visitor to a customer. The first step is to retrieve the visitor’s email address from an email list.
In order to help you in this process, Systeme.io proposes an autoresponder to communicate with your subscribers. Thus, you can automate the whole reception of your visitor and gradually bring him/her to know you by sending a newsletter.
It is also in this way that you will be able to propose offers for your products to the subscribers of your mailing list.
Now that we have seen the general principle of Systeme.io, we are going to see in detail the different functionalities of this very powerful tool.
What is Systeme.io?
Systeme.io is an online software that allows you to manage your digital marketing in order to sell products online. It is a paying software, by subscription. It is what we call a SAAS software (software as a service). Systeme.io is a French software created by an entrepreneur named Aurélien Amacker.
It is currently available in 5 languages:
As I write these words, Systeme.io has just passed the 5,000 member mark. It is a software in perpetual change and in great growth.
The major asset of this software is its price in relation to the functionalities. But also its very active community on Facebook.
I’m going to give you a presentation of the different functionalities of Systeme.io so that you understand a little better its usefulness and its power.
1. the dashboard
In its main menu is the dashboard. This is where you arrive when you log into your account. By clicking on « dashboard », you have three possible choices :
- Affiliate Dashboard.
You will find an overview of your account activity. The update is done in real time which allows you to see the number of registered users and the payments received. You can select a period to follow the activity of your account according to your needs. Thus you can follow the movements of the account on :
- the last 30 days.
- This month.
- Last month.
- The last 3 months.
- The last 6 months.
- The last year.
- All the time.
The display is very pleasant to read and the data is shown as a curve, making it easy to see variations over time.
The Affiliate Dashboard is composed of several elements. First you will see your affiliate link on this page. This allows you to generate revenue by promoting Systeme.io to your subscribers for example.
Sent contacts and affiliate commissions
You then have a summary of the number of contacts who came to the site through you and a summary of the referral fees you received as a result. A graphical representation in the form of a curve shows the variations in the affiliate program which makes the data extremely easy to visualize.
You have a summary of the activity on your day, the last seven days or the last 30 days at commission level. You also have the possibility to see which traffic source generated the earnings and what type of product provided you with commissions. In this way, you can optimize your communication on the most promising traffic sources.
On the other hand, you have a global vision of your earnings in affiliation on Systeme.io de available. This way you can see your evolution over the months.
List of training courses present on the marketplace
Always on the same page, you can find the latest offers that the infopreneurs have posted on the marketplace. These are training courses that are offered to you and for which you can become an affiliate to earn commission on each sale you bring. It’s a nice option when you haven’t made a product yet.
Finally, you can see the latest transactions for the payment of affiliate earnings which greatly facilitates your accounting.
Here is now the third option of the dashboard that allows you to go to the marketplace and consult all the training courses that are offered in affiliation. This covers a wide range of fields, from sailing to sewing. You can thus promote other people’s trainings to earn money.
2. the contacts
What can Systeme.io do for you? Manage your contacts and automate the sending of scheduled emails. To do this, you can access your contacts.
In the contacts menu you will be able to manage the people who are registered on your e-mail lists. Thus, by clicking on this button, you can create filters that will allow you to select only a part of your list. For this you have different criteria to choose from:
- First name.
- VAT number.
- Company name.
- Postal code.
- City or town.
- Phone number.
- Last name.
- Created at.
- Contact status.
Thanks to these filters, finding one or more contacts becomes child’s play.
Add a contact
To add contacts to your email list, you have two options:
- Add a contact manually.
- Import a list of contacts.
Systeme.io features io – add a contact manually
Since the appearance of the RGPD (European Data Protection Regulation), you are under the obligation to have the authorization of the contact to be able to send him/her e-mails. However, if you are in BtoB (business to business) you are not obliged to do so provided that your activity is related to the activity of the contact you want to add. If you do not comply with the law, your account will be closed.
To add a contact manually, fill in information such as :
- he email address.
- the VAT number.
- The zip code.
- The address.
- The language.
- The first name.
- The name of the company.
- The city.
- Last name.
Of course, the only mandatory information is the email address, then if you don’t have the other information, you can still add the contact to your email list.
You can add a custom field or a tag when you register your new contact.
If you were registered on another auto-responder, you can import your entire contact list or specify a tag that allows you to import only part of your list.
The import is done using a CSV file that you can create directly on the autoresponder to which you are subscribed. By default, the list delimiter is represented by a comma.
It is also possible to directly add your new contacts to an ongoing e-mail campaign.
Still in the contact menu, you can access the management of your tags. This is where you will be able to create the tags you need to manage your contacts. To make it simple, a tag is a label that you will stick on your contact to identify an action he has done. For example, you will be able to avoid offering the same product twice if he has already bought it, identify the clicks of his emails, etc… You can create your own organization to manage your contacts.
To create a new tag, simply enter the name of your tag. You can then use it during your e-mail campaigns for example.
3. The sales tunnel
What can Systeme.io bring you to make sales? This is what we will see with the third of the functionalities which concerns the sales funnels. You will be able to build your sales funnel in a few clicks. When you choose this option, you must first select a name and a currency. Then choose the reason why you want to use it. You have four possibilities:
- Build an audience.
- Sell your products.
- Create a custom funnel.
- Propose the replay of a Webinar.
Build an audience
To build an audience, you have a pre-defined sequence which is composed of 2 pages.
- The capture page.
- A thank you page.
- The inactivity page.
You can of course add other pages to your conversion funnel.
Sell your products
The sales funnels is composed here of two pages, which corresponds to a minimalist sales funnel for which you can add pages to sell complementary products for example. Thus, it is composed of :
- An order page.
- A thank you page.
Create a personalized funnel
If you want to start from scratch and let your talent take over, you can build your sales funnel yourself from scratch. Choose your pages and build your funnel with a simple drag and drop. This way you can chain the pages together to create a sequence that will fit your needs and goals.
Replaying a webinar
Three pages make up this sales funnel that offers to assist in the replay of your webinar:
- The webinar registration page.
- A thank you page.
- The replay page.
With Systeme.io, you cannot create a webinar. You will need the video that you have created with a dedicated software such as webinarjam for example. Once uploaded on the platform, people can register thanks to a calendar that allows them to make an appointment for the replay of the event.
The options of a sales funnel
You can of course have a preview of your funnel to make sure everything is working before publishing. Depending on your subscription, if you have a domain name, you will be able to link it to your sales funnel so that it appears in the URL of the page rather than the default URL submitted by Systeme.io.
On the other hand, you can also share your funnel easily by giving the link of your sales funnel. This allows you to import a funnel in a few seconds without having to reparameterize all the pages or share it on the marketplace to monetize it.
Sales funnels settings
Depending on your subscription, you have more or less settings for your conversion funnel. Thus, depending on the case, it is possible to create :
- Automation rules for customized mail sequences.
- An A/B test on the pages of your sales funnels.
- Consult the statistics to know the conversion of each step of your sales funnel.
- The sales achieved by your funnel.
- The list of emails in your sequence.
4. The autoresponder of Systeme.io
The fourth feature is e-mail. What use would Systeme.io be with its sales funnels without sending a sequence of e-mails? Not much, as you can imagine. Systeme.io offers an integrated solution to manage the sending of your e-mails. By clicking on the « emails » option you can do different actions:
- Create newsletters.
- Create campaigns.
- Consult the statistics.
To create your newsletter, you have to write your text and then choose the date and time you want to send it. To do this, you can select one or more particular tags that will allow you to select a specific part of your email list. If necessary you can attach a file in the message.
A campaign makes it possible to schedule your e-mails in advance to carry out commercial operations for example. Thus, you can create a series of emails and send them automatically during a well-defined period. In this way, you can track the relevance and conversion rate of your email sequence.
On this page you can get an overview of the messages sent. The statistics allow you to see different information about about your messages:
- The opening rate.
- The rate of messages arriving as spam.
- The number of mails sent.
- The bounce rate.
5. Features of Systeme.io : the blog
If you don’t have a presence on the Internet, Systeme.io allows you to create a blog with pages that you will build thanks to a page builder (page builder). This allows you to quickly build your business to present your activity at a lower cost since it is integrated to the platform.
6. What is Systeme.io automation
Sixth of Systeme.io’s functionalities, automation. You can schedule e-mails so that they are sent according to the recipient’s behavior. Has he clicked on a link? Purchased a product? Abandoned a purchase? Then you will find :
- The rules.
- The workflow editor.
The rules of automation
An automation rule is used to select an action and a behavior for this action. Here are the possible choices for your rules:
- tag added.
- Tag removed.
- Inscription on the page (optin).
- Form subscribed on a blog page.
- Campaign completed.
- Registered for the webinar.
- Registered for the course.
- Registered for the training pack.
- New sale.
- E-mail link clicked.
- Page visited.
- subscribe to the campaign.
- Unsubscribe from the campaign.
- Add a tag.
- Delete the tag.
- Send an e-mail.
- Send an e-mail to a specific address.
- Sign up for the course.
- Call a webhook.
By creating an automation rule, you will trigger automatic actions to send messages and manage the contacts on your email list. This allows you to segment your list to improve your communication and conversion rates.
The workflow editor
A workflow in French, allows to link the different rules together. Thus, you can adapt your communication according to the behavior of the subscriber of your e-mail list.
To do this, you will create an organization chart that corresponds to the subscriber’s path. It is a very visual method to organize the actions to be carried out according to the behavior.
When you select a trigger in your workflow, you can assign different choices to it:
- An action: perform an action, such as subscribing the contact to an email campaign or sending them an email.
- A decision: divide the path according to criteria on the contacts.
- A delay: wait for a period of time before continuing.
7. Systeme.io features : sales
The last of the System.io functionalities in our menu concerns sales. You will find all the functions that allow you to manage your products. That it is the affiliation or the sales themselves. This is why you will find the following options:
- Discount vouchers.
- Affiliated invoices.
- My trainings.
- Training packages.
- Affiliate program.
If you have a physical product for sale, this is where you will be able to enter various information about it.
The first step is to give a name to your product and indicate the VAT rate required for this product.
You can then add variants such as color, product size, volume, weight, etc.
And finally to finish, you need to add an option. An option allows the customer to select, for example, size, color, etc.
To sell your product, you must then create a sales funnel and a payment page for it. Your product will be added on your order form page.
If you want, you can create coupons for your training or product. For this you will create a code (give a name) and assign a discount value to your product.
In this part you will find all your orders to be able to follow the evolution of your sales. You can therefore select a particular period to display them.
You can track all financial transactions in your Systeme.io account.
To do so, you can use a particular email address or select different options to view your account movements. For example, you can select :
- choose the payment status.
- Refund processing.
You can create recurring payments for your products in the form of subscriptions. This provides you with a space that allows you to manage them easily. You will therefore be able to :
- Unsubscribe at the next payment date: the cancellation of the resources on the payment page will be done on the date your customer is supposed to pay his subscription.
- Unsubscribe now: the cancellation of the resources on the payment page will be done immediately.
When you import a product on Systeme.io, if you wish, you can create an affiliate program for it. Here you will be able to manage the different invoices you will provide to your affiliates.
8. Features of Systeme.io – my trainings
Here you can add your different trainings to be able to put them on sale thanks to your sales funnels. Therefore you indicate the name of your training, a description, the associated domain name and an image to illustrate your training.
When you offer several sales training courses, you can group them together to create packages. In this way the customer can access several training courses at a more advantageous price for him.
In this part you will find all the people who are registered for a Systeme.io training. You will be able to manage the students in your member area, i.e. delete a student or add one. It is possible to export this list for more convenience. As a trainer, you can also view the connection logs.
9. Features of Systeme.io – affiliate program
Last item on our menu, the affiliate programs. This is one of the most interesting features of Systeme.io. When you have a product and you want to allow other people to bring you customers, the affiliate program allows you to pay a commission on the sales brought to your referrer or affiliate. So you have the possibility to create your own affiliate programs for your products with possible payouts on two levels. To sell your products on the marketplace, click on the button.
I hope this article has helped you understand what is Systeme.io and what it can do for you.
systeme.io is a set of simple and powerful marketing tools that allows you to sell physical and digital products online.